web marketing
video jumpstarter package
The play button is the most compelling call to action on the web“
– Michael Litt
Rapid Results. Manageable Costs.
Let’s start with some Fun Facts…
- Webpages with videos are 53x more likely to get a 1st page Google Rank.
- Just having a video on a page drives a 157% increase in web traffic.
- 60% of website visitors will watch a video rather than read text.
- Business execs prefer watching videos, too. 59% of senior executives prefer video over text, 75% watch videos while working and 65% navigate from YouTube videos to the subject-related site.
- A study by Forrester Research showed that 1 minute of video is worth 1.8 million words for marketing purposes.
- Did you know that video gets a disproportionate weight from Google over text, blogs, and still photos? Yes, they do.
You know how effective video is for marketing. You’ve seen others succeed with it. Maybe you thought…
- It’s way too expensive.
- There’s too much of a learning curve.
- I’m not sure what to talk about
- I’m just not good on camera. No one wants to see me talk.
What if all those roadblocks disappeared?
Video Jumpstarter Package
How Do We Do It? Here’s an approach we’ve taken with many clients that will jumpstart an online video marketing campaign:
We are the only place in Atlanta offering professional coaching as part of a turnkey package of this type
With our help, you can get short, informative, and entertaining videos shot for your business to supercharge your marketing and improve your search rankings dramatically. We’ll give you the training and tools to ensure video marketing success!
1 Q & A
Over the course of a half-day or less, answer several questions (8 to 10) your clients frequently ask, or discuss important topics in your business.
We’ll give you directions on how to prep for a video shoot. If you’re comfortable, great! If not, most people aren’t. We can help!
Every Jumpstarter Package includes a pre-shoot coaching session(s) in advance with Pamela DeRitis to help you be your best, most authentic self on camera!
2 Preparaton
We’ll analyze your scripts from an SEO Keyword perspective to make sure your videos will give you the most bang for the buck.
Then we’ll go over the proposed content, tighten it up, and provide bullet points to you.
We’ll give you however much time you need to practice on your own, and if you feel you need additional professional coaching, you can book as many sessions as you need. We want you to be fully prepared so you can do your best.
3 Time to Film!
On the day of the shoot, either on location at your place of business or in the studio, we’ll provide a professional lighting and audio setup. For real, it takes more time to set up the lights than it does to film you answering your questions, but the extra effort ensures you’ll look and sound good when we’re done.
We’ll do as many takes as we need to get great takes on your material. Plus, your coach Pamela will be on hand to help you get started right.
Not only do we make you look good and sound good, we do some additional cool stuff on your behalf.
At this point, your work is largely done. We get to work taking your video footage and turning it into a marketing masterpiece!
4 Post Production
We brand your videos with logos, bumper music, and motion graphics. This will be something you will be proud to show friends and clients.
We create a YouTube channel for you and a FB Business Page if you don’t already have one and post them there in easy-to-view formats. All with links back to your business web page.
For those that prefer to read than watch out there, we do an edited transcript and submit that to Google too along with the video, all to enhance that important search.
This is a lot of good stuff, isn’t it? But Wait, there’s more!
5 Release Strategy
We can’t bombard Google with 30 minutes of shiny new video about your business all at once. They don’t like that kind of thing, and more importantly, it doesn’t maximize your search results.
We release 1 video per week. Meaning over the course of 2-3 months all of your videos get out there in bite size pieces and make it very easy to share them around with friends, clients and prospects. All to increase engagement on each one when released.
We utilize all your social media. Are you a LinkedIn Power User? Is Twitter big with your industry? Maybe Instagram and Facebook? We post thereto increase your visibility and point it all back to your site, just like Google likes it.
6 Bottom Line
What you get is professional video quality, professional sound, expert editing and graphics, top-shelf coaching, and visually appealing content. All for the price of $3995
That means for most of you reading this that one deal or one new client more than pays for this service. And when you think about everything you’re getting, it’s a fantastic value. Professional Quality Video, optimized, brings your whole social media strategy into focus and gets you the most bang for your Google searching buck.
A picture, or in this case, a link and a video is worth 1000 words. Really it’s worth way more than 1000. Some marketers think it’s worth 1.8 million words per 1 minute of video. Just ten percent of that at 180,000 words is still pretty awesome and a great value.
The time or money involved in generating 180,000 words of content is much more than $3995. An average writer on Textbroker.com might charge you 6c per word, meaning your 180,000 words cost $10,800 to buy. And the time required to write all of this yourself is way more expensive too since that’s time taken away from doing your business or marketing your business or taking you away from something else you’d rather do for fun. And remember, you don’t get 1 minute of video, you get up to 50 minutes if you spend 2 – 4 minutes covering each topic.
The value of this service speaks for itself.
Email me personally at rob@bleedingedge.tv or give me a call at (404) 352-8960 today so we can figure out which parts of your business you should put on video today.
And you may never have to answer that annoying question you always get from a new prospect ever again.
You’ll be Working With…
Rob Burgner
CEO
I’m an Insatiable traveler and fitness fanatic. My first career was as a musician/composer and I have a weird ability to pick up a new instrument and play it immediately. Karate black belt, Libertarian, and lover of media, top-shelf bourbons, and dogs. I have 20 years of experience as a producer, director, and writer. My company, Bleeding Edge, was an early pioneer in streaming video. One of the best compliments I’ve had from a client? “Rob can tell a story, push it through wires and make it sing!”
Pamela DeRitis
On-Camera Coach
I am an actress in Atlanta, GA represented by Pinnacle Talent, and an active content creator and business owner. I have over a decade of acting and on-set training, including improv and acting methods based upon neuroscience. I have appeared in many stage and film productions and bring all of my knowledge to the table to help my business clients benefit from extensive training.
Request a Date:
Video Marketing Spotlight
Spotlight: Shewmaker & Shewmaker
Law Firm
Shewmaker & Shewmaker is a pre-eminent Atlanta-based law firm that deals in military justice matters, family law, and criminal law.
Pay-per-click advertising costs are extremely expensive for law firms, as the demand is high and the competition is fierce for keywords and phrases.
We have taken advantage of the statistics quoted earlier on this page to produce a series of videos on a range of subjects in their areas of experience that have given a significant boost to their marketing efforts. We currently have over 100 videos on a variety of topics that are being released to their YouTube Channel, their websites, and their social media on a regular basis.
“The best way to predict the future is to create it.”
– Peter Drucker