by Rob Burgner | Feb 5, 2025 | Artificial Intelligence, Content Creation, Productivity, Search Engine Optimization (SEO), Visual Search
The world of SEO has undergone a massive transformation over the past few years. Gone are the days when stuffing your content with keywords guaranteed a top-ranking spot on Google. Instead, search intent—the reason behind a user’s query—has become the dominant ranking...
by Rob Burgner | Dec 20, 2024 | Artificial Intelligence, Content Creation, Search Engine Optimization (SEO), Voice Search
The world of search is evolving rapidly, and 2025 promises to be a turning point. AI-powered search experiences, driven by engines like SearchGPT and other advanced AI systems, are reshaping how users discover information. These platforms prioritize context,...
by Rob Burgner | Nov 19, 2024 | Coffee Break Marketing, Content Creation, Reputation Management, Social Media
When it comes to writing a blog for your company, one of the first decisions you need to make is about tone: should you write in the first person (“we,” “our”) or the third person (“the company”)? This choice plays a critical role...
by Rob Burgner | Aug 13, 2024 | Uncategorized
Standing out from the competition online is more challenging than ever. One of the most overlooked, yet powerful, ways to gain a competitive edge is through web accessibility. Creating an inclusive website that caters to all users, including those with disabilities,...
by Rob Burgner | Jul 1, 2024 | Uncategorized
Google’s recent shift to AI-powered search, particularly through the introduction of the Search Generative Experience (SGE), represents a significant evolution in how search results are generated and presented. This transition has several implications for SEO...
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