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Lights, Camera, Profit: Binge-Worthy OTT Marketing

Lights, Camera, Profit: Binge-Worthy OTT Marketing

by Rob Burgner | Feb 27, 2024 | Content Creation, Over the Top Marketing, Video Marketing

Lights, Camera, Action… Over-the-Top? Welcome to the wild world of OTT marketing, where the competition is as fierce as the plot twists in your favorite binge-worthy series. In this article, we’re diving into the essentials of OTT marketing, taking the...
From Compliance to Compassion. A Blueprint for Web Accessibility

From Compliance to Compassion. A Blueprint for Web Accessibility

by Rob Burgner | Jan 3, 2024 | Uncategorized

For most of us, the internet serves as a gateway to information, services, and products. However, for millions of people with disabilities, accessing and navigating the web can be a daunting task. Web accessibility addresses this issue by ensuring that websites and...
Facebook’s AI-Powered Chatbots: A Revolution in Social Media with Privacy Implications

Facebook’s AI-Powered Chatbots: A Revolution in Social Media with Privacy Implications

by Rob Burgner | Sep 27, 2023 | Artificial Intelligence, Security, Social Media

Even though Facebook has surpassed 2 billion daily active users, there is a widespread perception that it’s become a place for cheugy (word for the day – look it up) old people to hang out. It’s considered “not kewl”, as Cartman on Southpark would say. (Of course,...
The Geometry of Storytelling: Harnessing Kurt Vonnegut’s Theories for Effective Business Marketing

The Geometry of Storytelling: Harnessing Kurt Vonnegut’s Theories for Effective Business Marketing

by Rob Burgner | Aug 30, 2023 | Content Creation

I believe that marketing all boils down to storytelling and that there are a finite number of plots and structures. As a writer, you just need to be able to convey stories so that your audience thinks they’re new. Kurt Vonnegut is one of my favorite authors....
Generating AI Images for Articles and Posts: A Creative Guide

Generating AI Images for Articles and Posts: A Creative Guide

by Rob Burgner | Aug 16, 2023 | Artificial Intelligence, Coffee Break Marketing, Content Creation, Graphics, Productivity, Social Media

Lately, we’ve all seen a lot of online blather about generating Images with AI. Visual content plays a crucial role in engaging readers and conveying information effectively, and with the rapid growth of artificial intelligence (AI), generating images for articles and...
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    Strategies to Rank in AI-Powered Search Experiences: Preparing for the Future of SEO

    Strategies to Rank in AI-Powered Search Experiences: Preparing for the Future of SEO

    The world of search is evolving...

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    Finding Your Voice: Should Your Company Blog Be Written in First or Third Person?

    Finding Your Voice: Should Your Company Blog Be Written in First or Third Person?

    When it comes to writing a blog...

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