It’s February 14th! Love is in the air, or at least it’s supposed to be, but it’s definitely in ads. Everywhere you look, there’s a new product or service promising to make your Valentine’s Day perfect. But where did this holiday come from, and why...
The rise of e-commerce and online marketplaces has revolutionized the way we shop and make purchasing decisions. With a few clicks, we can read reviews and ratings from other consumers to guide our choices. However, the abundance of fake and misleading reviews on the...
Two news stories caught my eye this week. 1) CNET, a hugely popular tech news outlet, has been quietly using AI to write articles since November of last year. 2) A.I. thought leader Nina Schick stated that she expects upwards of 90% of online content will be generated...
[transcript] The World Wide Web and the Internet are the Same Thing? Right? Nope. I’m Rob Burgner with Bleeding Edge, welcome to Coffee Break Marketing. First a little, well, a lot of background. IN 1958 the United State formed the Advanced Research Projects Agency,...
At Bleeding Edge we’ve been creating Personas for clients for years. They’re a tried-and-true way to gain a better understanding of your customers and target your marketing efforts more effectively. The process of creating them can be illuminating in and of itself but...
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