The pandemic accelerated big jumps in the number of people watching reels and TikTok videos. Google’s Product Manager has shared that they are working on ways to display short videos in search results. Not unexpected, as online videos made up 82% of consumer internet...
I have a business associate, a networking ninja I respect, that says there is no place for humor in networking. I know several marketers that steer clear of any humor in campaigns to avoid the risk. What if your joke falls flat? What if your humor comes across as...
There’s a long laundry list of things you can do to garner more visitors for your website. They can be time-consuming AND it can take a while to see demonstrable results. So, for the lazy and/or impatient among us, what’s a quick way to get a boost in traffic?...
It’s February 14th! Love is in the air, or at least it’s supposed to be, but it’s definitely in ads. Everywhere you look, there’s a new product or service promising to make your Valentine’s Day perfect. But where did this holiday come from, and why...
The rise of e-commerce and online marketplaces has revolutionized the way we shop and make purchasing decisions. With a few clicks, we can read reviews and ratings from other consumers to guide our choices. However, the abundance of fake and misleading reviews on the...
Two news stories caught my eye this week. 1) CNET, a hugely popular tech news outlet, has been quietly using AI to write articles since November of last year. 2) A.I. thought leader Nina Schick stated that she expects upwards of 90% of online content will be generated...
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