Lights, Camera, Action… Over-the-Top? Welcome to the wild world of OTT marketing, where the competition is as fierce as the plot twists in your favorite binge-worthy series. In this article, we’re diving into the essentials of OTT marketing, taking the...
I believe that marketing all boils down to storytelling and that there are a finite number of plots and structures. As a writer, you just need to be able to convey stories so that your audience thinks they’re new. Kurt Vonnegut is one of my favorite authors....
Lately, we’ve all seen a lot of online blather about generating Images with AI. Visual content plays a crucial role in engaging readers and conveying information effectively, and with the rapid growth of artificial intelligence (AI), generating images for articles and...
I’m always stunned and amazed at how many businesses don’t take advantage of their Google Business Profile. (Formerly known as Google My Business.)It’s free and user-friendly, takes up a lot of real estate on a search results page, and allows businesses to...
Attention, content creators and digital enthusiasts! Today, we want to shine a spotlight on a concerning form of online piracy known as “Freebooting.” What is it? Freebooting is a sneaky practice where YouTube videos are downloaded and re-uploaded on other...
In an era where we converse with our digital companions and seek answers simply by speaking, voice search has taken center stage. As the world trades privacy for hands-free convenience and the charms of their voice-activated devices, optimizing websites for voice...
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