The world of search is evolving rapidly, and 2025 promises to be a turning point. AI-powered search experiences, driven by engines like SearchGPT and other advanced AI systems, are reshaping how users discover information. These platforms prioritize context,...
When it comes to writing a blog for your company, one of the first decisions you need to make is about tone: should you write in the first person (“we,” “our”) or the third person (“the company”)? This choice plays a critical role...
Lights, Camera, Action… Over-the-Top? Welcome to the wild world of OTT marketing, where the competition is as fierce as the plot twists in your favorite binge-worthy series. In this article, we’re diving into the essentials of OTT marketing, taking the...
I believe that marketing all boils down to storytelling and that there are a finite number of plots and structures. As a writer, you just need to be able to convey stories so that your audience thinks they’re new. Kurt Vonnegut is one of my favorite authors....
Lately, we’ve all seen a lot of online blather about generating Images with AI. Visual content plays a crucial role in engaging readers and conveying information effectively, and with the rapid growth of artificial intelligence (AI), generating images for articles and...
I’m always stunned and amazed at how many businesses don’t take advantage of their Google Business Profile. (Formerly known as Google My Business.)It’s free and user-friendly, takes up a lot of real estate on a search results page, and allows businesses to...
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