by Rob Burgner | Feb 5, 2025 | Artificial Intelligence, Content Creation, Productivity, Search Engine Optimization (SEO), Visual Search
The world of SEO has undergone a massive transformation over the past few years. Gone are the days when stuffing your content with keywords guaranteed a top-ranking spot on Google. Instead, search intent—the reason behind a user’s query—has become the dominant ranking...
by Rob Burgner | Dec 20, 2024 | Artificial Intelligence, Content Creation, Search Engine Optimization (SEO), Voice Search
The world of search is evolving rapidly, and 2025 promises to be a turning point. AI-powered search experiences, driven by engines like SearchGPT and other advanced AI systems, are reshaping how users discover information. These platforms prioritize context,...
by Rob Burgner | Nov 19, 2024 | Coffee Break Marketing, Content Creation, Reputation Management, Social Media
When it comes to writing a blog for your company, one of the first decisions you need to make is about tone: should you write in the first person (“we,” “our”) or the third person (“the company”)? This choice plays a critical role...
by Rob Burgner | Feb 27, 2024 | Content Creation, Over the Top Marketing, Video Marketing
Lights, Camera, Action… Over-the-Top? Welcome to the wild world of OTT marketing, where the competition is as fierce as the plot twists in your favorite binge-worthy series. In this article, we’re diving into the essentials of OTT marketing, taking the...
by Rob Burgner | Aug 30, 2023 | Content Creation
I believe that marketing all boils down to storytelling and that there are a finite number of plots and structures. As a writer, you just need to be able to convey stories so that your audience thinks they’re new. Kurt Vonnegut is one of my favorite authors....
by Rob Burgner | Aug 16, 2023 | Artificial Intelligence, Coffee Break Marketing, Content Creation, Graphics, Productivity, Social Media
Lately, we’ve all seen a lot of online blather about generating Images with AI. Visual content plays a crucial role in engaging readers and conveying information effectively, and with the rapid growth of artificial intelligence (AI), generating images for articles and...
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