When it comes to writing a blog for your company, one of the first decisions you need to make is about tone: should you write in the first person (“we,” “our”) or the third person (“the company”)? This choice plays a critical role...
I’m always stunned and amazed at how many businesses don’t take advantage of their Google Business Profile. (Formerly known as Google My Business.)It’s free and user-friendly, takes up a lot of real estate on a search results page, and allows businesses to...
The rise of e-commerce and online marketplaces has revolutionized the way we shop and make purchasing decisions. With a few clicks, we can read reviews and ratings from other consumers to guide our choices. However, the abundance of fake and misleading reviews on the...
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