At Bleeding Edge we’ve been creating Personas for clients for years. They’re a tried-and-true way to gain a better understanding of your customers and target your marketing efforts more effectively. The process of creating them can be illuminating in and of itself but...
Log4j, a Java library for logging error messages in applications, has been in the news. The vulnerability is known as Log4Shell was first identified in Microsoft’s Minecraft, with exploits cropping up on December 1st, but Log4j is ubiquitous. It’s...
Earlier this week I was working from home, enjoying lunch in the arbor behind my house rather than eating at my desk like I normally do, and I watched a couple of squirrels having a grand old time playing with each other in our oak trees. Unbeknownst to the frolicking...
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