content and persuasion

Copywriting and Messaging

Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin

What’s Your Story?

Engage, educate, inform and enrich. At the foundation of every marketing and advertising campaign is compelling. Content creation, copywriting and editing are inextricably linked with your overall marketing strategy as well as online marketing strategy and search engine optimization. Attempting to compartmentalize any or all of these tasks can lead to less than stellar results and reduced cost effectiveness. At Bleeding Edge, we have a unique blend of copywriters and storytellers, scriptwriters and marketers. We understand that effective content is ultimately about telling a story in a compelling way that resonates emotionally with your audience.

“To get the right word in the right place is a rare achievement. To condense the diffused light of a page of thought into the luminous flash of a single sentence, is worthy to rank as a prize composition just by itself…Anybody can have ideas–the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.”

– Mark Twain in a letter to Emeline Beach, 10 Feb 1868

When search engine optimization and search engine marketing is thrown in the mix with copy and persuasiveness, the level of difficulty in writing effective copy increases dramatically. As research results from web analytics is applied to content, the challenge in maintaining that compelling copy while persuading your target demographic to action and integrating keywords and phrases without their inclusion being obvious is a task that combines art with science.

This is where a firm like Bleeding Edge can be invaluable to your marketing efforts. Our years of experience in film and video telling stories, combined with many decades of cumulative experience in writing copy, enhanced with writers that are skilled in integrating all of these elements is a winning combination. Schedule a consultation today for a recommendation analysis or just to chat about your business’ goals and aspirations. We’re here to help!