When it comes to writing a blog for your company, one of the first decisions you need to make is about tone: should you write in the first person (“we,” “our”) or the third person (“the company”)? This choice plays a critical role in how your audience perceives your brand. At Bleeding Edge, we understand that finding the right voice is essential to crafting content that resonates with your audience.
Here’s how to determine which approach works best for your company blog.
The Case for Third Person
Writing in the third person is like wearing a suit to a business meeting. It conveys professionalism, objectivity, and authority.
When to Use It:
- Maintaining a Formal Tone: Third-person writing is ideal for industries like law, finance, or manufacturing, where professionalism is a big concern.
- Informational Content: Blogs focused on sharing expertise, industry insights, or technical details benefit from a more detached tone.
- Global Audience Appeal: Third-person writing allows your company to speak to a wide, diverse audience without seeming too casual.
Example:
“Bleeding Edge has helped companies transform their marketing strategies through cutting-edge insights and innovative campaigns.”
This approach is particularly effective when you’re introducing your company to potential clients who value objectivity and expertise.
The Case for First Person
Writing in the first person brings warmth and relatability to your content. It’s like sitting down for coffee with your audience -personal, approachable, and conversational.
When to Use It:
- Humanizing Your Brand: If your goal is to connect on a more personal level, first-person language creates an authentic voice.
- Customer-Centric Topics: When talking about how your company solves problems or engages with clients, “we” and “our” build trust and familiarity.
- Behind-the-Scenes Stories: Use the first person to share company culture, employee spotlights, or stories about how your brand operates.
Example:
“At Bleeding Edge, we ensure businesses stay ahead of the curve by embracing the latest trends in marketing and technology.”
This style works well for brands that want to emphasize transparency and establish a connection with their readers.
The Hybrid Approach
Why choose between first and third person when you can use both? Many companies successfully blend the two, depending on the context.
When to Use It:
- Strategic Flexibility: Use first person to speak directly to your audience about your values, and third person when describing accolades or industry trends.
- Balancing Relatability and Authority: This approach allows you to humanize your brand without losing professionalism.
Example:
“At Bleeding Edge, we pride ourselves on staying ahead of marketing trends. Recognized by industry leaders, Bleeding Edge continues to deliver innovative strategies that drive results.”
This style ensures your blog content feels engaging while still maintaining credibility.
Finding Your Unique Voice
Whether you choose first person, third person, or a combination of both, the key is to stay consistent with your brand’s voice. Ask yourself:
- Who is your audience? Do they expect professionalism or a more conversational tone?
- What is the purpose of the blog? Are you sharing expertise or connecting on a personal level?
- How do you want to be perceived? Are you building authority, trust, or relatability?
At BETV, we help companies refine their content strategies, ensuring every word aligns with their brand identity and audience expectations. If you’re not sure how to craft the perfect tone for your blog, we’re here to help.
Bottom Line
First person brings authenticity. Third person builds authority. A mix can strike the perfect balance. The choice isn’t just about grammar – it’s about the story you want to tell and the impression you want to leave.
Ready to sharpen your brand’s voice? Contact Bleeding Edge today and let’s make your content as dynamic as your business.
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