There’s a long laundry list of things you can do to garner more visitors for your website. They can be time-consuming AND it can take a while to see demonstrable results.
So, for the lazy and/or impatient among us, what’s a quick way to get a boost in traffic?
Repurposing Old Content!
If you have been managing a website for some time, chances are you have accumulated a lot of content. Some of it may be outdated or underperforming, while other pieces may have the potential to drive traffic and engagement. Rather than starting from scratch, repurposing old content can be an effective way to breathe new life into your website and boost your search engine optimization (SEO) efforts.
In this article, we’ll explore some tips and strategies for repurposing old content to get an SEO boost.
Why Repurpose Old Content?
Repurposing old content has several benefits for SEO. First, it allows you to maximize the value of your existing content, which can save time and resources compared to creating new content from scratch. Second, repurposing can help you target different keywords or audiences, expanding your reach and visibility on search engines. Third, it can improve your website’s overall user experience by providing a variety of perspectives on a topic.
Here are some ways to repurpose old content for SEO
!. Update and Refresh Old Posts
One of the easiest ways to repurpose old content is to update and refresh existing posts. This can involve updating statistics, facts, and examples to make them current or revising headlines and meta descriptions to improve click-through rates. By doing so, you can improve the relevance and value of the post for both users and search engines.
One of my favorite tricks is to archive old content, write a new version adding new insights or perspectives, then add a 301 redirect from the archived post to the new one. That way, if there is a backlink out there to the old post it will bring users to the new and improved version.
2. Create New Formats
Another way to repurpose old content is to create new formats. For example, you could turn a blog post into a video, infographic, or podcast episode. This can make the content more accessible and engaging for different audiences, and can also help you target different types of search queries. For example, if your blog post is focused on a specific topic, creating an infographic may help you target visual learners who prefer to consume information in a more visual format.
3. Merge and Consolidate Similar Content
If you have multiple blog posts on similar topics, it can dilute the value of each in the eyes of search engines. Consider consolidating them into a long-form article, a comprehensive guide, or a resource. This can help you target broader search queries and improve your website’s authority on a particular topic. Additionally, consolidating content can help you avoid keyword cannibalization, where multiple pages on your website compete for the same keyword.
4. Create Roundups and “Best of” Posts
You could create a “Best of [Year]” post that highlights the most popular or useful posts from the past year. This can help you attract new visitors to your website and showcase your expertise on a particular topic. Additionally, roundup posts can provide internal links to other pages on your website, which can improve your website’s structure and authority.
5. Translate Content for Different Languages
If your website has an international audience, consider translating your content for different languages. This can help you target specific countries or regions and expand your reach beyond your current audience. Additionally, translating content can help you avoid duplicate content penalties by creating unique content for each language version of your website.
Summary
To recap, repurposing old content can be an effective way to get an SEO boost for your website. By archiving, updating, and refreshing old posts, creating new formats, consolidating content, creating roundups, and translating content for different languages, you can improve the relevance, value, and visibility of your content on search engines. However, it’s important to note that repurposing should not be used as a substitute for creating new content. Rather, it should be used as a complementary strategy to maximize the value of your existing content and attract new visitors to your website.
Finally, a bonus tip! Users often type the current year into their search query to ensure they’re getting the most up-to-date information. Add the current year to Title Tags and content, replacing the previous year. Go through your blog posts and just change 2022 to 2023.
Need a hand fleshing out your content? We love writing engaging, SEO-friendly content at Bleeding Edge. We’re here to help!
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