a full service digital agency

Training and Workshops

“A great teacher can teach Calculus with a paper clip and literature in an empty field. Technology is just another tool, not a destination.”
– Unknown

Insourcing

There are three areas that have become indispensible for companies wishing to thrive in today’s business environment.

1.) Social Media Strategy and Reputation Management
2.) Search Engine Optimization
3.) Video Content and Optimization

For you as a business owner, unfortunately, all three can be a huge expense to outsource. For many of our clients, Bleeding Edge performs a number of, and sometimes all, of their marketing tasks. For those with either talented in-house resources or tight marketing budgets we love to offer a variety of training options and workshops as an option.

 

At Bleeding Edge we understand that some business want to keep some or all of their marketing and productions tasks in-house. We provide several on-site one on one and group training classes that will provide your employees the skills they need to manage many of these tasks. The savings for you over time can be considerable. It can also leave you in total control of your marketing destiny.

Contact us today for pricing on 1/2 day and full day workshops on Social Media, SEO or Video Production.

e-Strategy and Web Marketing Intensive

For many of our clients, we have offer our e-Strategy and Web Marketing Intensives.  It involves preparatory work followed by a 1/2 to full day on site Workshop. The purpose of the Preparation, Workshop and detailed followup research is to arrive at an effective Online Marketing Strategy. In basic terms, we will define your company’s demographics. create personas, and arrive at conclusions on how best to appeal to them. We include a Search Engine Optimization strategy that includes what search words and phrases potential clients and customers are using to find products or services of a similar nature. A typical report contains the following information:

    • Strategy Session
    • Interviews Session with Stakeholders
    • Competitive Market Research
    • Keyword Research
    • Navigation and Visitor Persuasion Brainstorming
    • Organizational Overview
    • Strategic Position Statement
    • Competitive Market Review
    • Visitor Profile and Personas
    • Site Purpose and Goals
    • Site Performance Goals
    • Content Considerations
    • Search Engine Optimization Strategy followed by completion of a report based on the e-Strategy that includes the following elements:

A strategy session is a valuable starting point and a marketing tool that will provide a framework for content creation and a complete advertising and marketing campaign.

Prices range from $3500 – $5500

eStrategy and Web Marketing Reports are in digital and written formats.

If the idea of a road map for your companies success is appealing, contact us for a conversation. We’ll provide a sample report from an Intensive and see if we are a good fit for your business.