video marketing

Over the course of a half day or less, you are going to answer several questions (8 to 10) your clients frequently ask – basically your most heard FAQs. 

We’ll give you directions on how to prep for a video shoot. Unless you are not comfortable speaking in public. Let’s face it many people aren’t and that’s ok too. If you want to do it, we coach you. If you don’t want to then we bring in a professional actor or spokesperson for an added fee.

Either way, your info is going to be professionally delivered

We’ll analyze your prospective Q & A from an SEO Keyword perspective to make sure your videos will give you the most bang for the buck.

Then We’ll go over those questions with you, both the questions and answers. We tighten up those answers so they only take a minute or two. Usually a bullet point format, though we can also provide a teleprompter if you’re not into memorization.

We’ll give you however much time you need to practice on your own, along with coaching on how to prepare and do your best.

On the day of the shoot, either on location at your place of business or in the studio, we’ll provide a professional lighting and audio setup. For real, it takes more time to set up the lights than it does to film you answering your questions, but the extra effort ensures you’ll look and sound good when we’re done.

We’ll do as many takes as we need to get great takes on your material. 

Not only do we make you look good and sound good, we do some additional cool stuff on your behalf.

We improve your brand identity on the video with logos, bumper music and motion graphics. It doesn’t matter how you look and sound if the visual quality of the video is boring or looks like crap. This will be something you will be proud to show friends and clients.

We create a YouTube channel for you and a FB Business Page if you don’t already have one and post them there in easy to view formats. All with links back to your business web page. Again, great for SEO to have links from YouTube and FB back to your site.

For those that prefer to read than watch out there, we do an edited transcript and submit that to Google too along with the video, all to enhance that important search.

This is a lot of good stuff, isn’t it? But there’s more to our strategy.

We can’t bombard Google with 30 minutes of shiny new video about your business all at once. They don’t like that kind of thing, and more importantly, it doesn’t maximize your search results.

We release 1 video per week. Meaning over the course of 2-3 months all of your videos get out there in bite size pieces and make it very easy to share them around with friends, clients and prospects. All to increase engagement on each one when released.

We utilize all your social media. Is Twitter big with your industry? Maybe Instagram? We post there, use their features like the FB Boost Post feature to increase visibility and point it all back to your site, just like Google likes it.