Marketing and Technology Tips, News and How-Tos
VLOG – bleeding edge
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.”
-Seth Godin
We’re revamping the Bleeding Edge blog format to add more video in addition to written content. If pictures are worth a thousand words, then videos are worth, well, more than that.
In any case, whether written or video, we’ll be sharing the latest marketing and tech news along with how-tos, hot tips, and interviews, and do some in-depth dives in our Coffee Break Marketing Series.
Strategies to Rank in AI-Powered Search Experiences: Preparing for the Future of SEO
Here’s a roadmap to optimizing your digital presence for AI-powered search engines, focusing on conversational intent, high-quality content, and personalized user experiences.
Finding Your Voice: Should Your Company Blog Be Written in First or Third Person?
Discover the pros and cons of writing company blogs in first or third person. Learn how to choose the right tone to connect with your audience and enhance your brand voice with Bleeding Edge.
The ROI of Accessibility: ADA Compliance Leads to a Competitive Advantage
Investing in web accessibility is not just about compliance—it’s a strategic move that can lead to increased traffic, better SEO, enhanced customer loyalty, and a stronger brand reputation. Explore how making your website accessible can deliver measurable ROI and give you a competitive edge in the market.
Google’s Search Generative Experience is Changing the SEO Game
Google’s recent shift to AI-powered search through the Search Generative Experience marks a significant change in SEO practices. This article explores how AI Overviews, enhanced content quality, and a focus on user intent are reshaping the SEO landscape. Stay ahead with strategies to adapt to these changes and continue driving valuable traffic to your site
A Search Odyssey: The Future of Finding
With the rapid advances in technology, particularly in the area of AI, where is online search headed? In five years, online search is expected to be more advanced and personalized, leveraging a combination of artificial intelligence (AI), machine learning, and...
Reinventing the Wheel: Marketing Trends That Are Making a Comeback in 2024
In 2024, classic marketing strategies are experiencing a resurgence, revamped with cutting-edge technology and insights. From personalized direct mail to innovative guerrilla marketing, find out how these old-school tactics are captivating modern audiences.
Lights, Camera, Profit: Binge-Worthy OTT Marketing
Discover the ins and outs of OTT marketing. From crafting seamless campaigns to measuring success beyond view counts, dive into the OTT marketing world.
From Compliance to Compassion. A Blueprint for Web Accessibility
Unlock the full potential of your online presence with Bleeding Edge’s groundbreaking web accessibility implementation plan.
Facebook’s AI-Powered Chatbots: A Revolution in Social Media with Privacy Implications
Facebook’s AI chatbots enhance user engagement but raise privacy concerns. Learn how data collection and ethical guidelines play a pivotal role in this revolution
The Geometry of Storytelling: Harnessing Kurt Vonnegut’s Theories for Effective Business Marketing
Explore how Kurt Vonnegut’s theory of story shapes can be applied to craft compelling business marketing narratives that engage and inspire.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
– David Meerman Scott
This is where a firm like Bleeding Edge can be invaluable to your marketing efforts. Our years of experience in film and video telling stories, combined with many decades of cumulative experience in writing copy, enhanced with writers that are skilled in integrating all of these elements is a winning combination. Schedule a consultation today for a recommendation analysis or just to chat about your business’ goals and aspirations. We’re here to help!