Marketing and Technology Tips, News and How-Tos
VLOG – bleeding edge
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.”
-Seth Godin
We’re revamping the Bleeding Edge blog format to add more video in addition to written content. If pictures are worth a thousand words, then videos are worth, well, more than that.
In any case, whether written or video, we’ll be sharing the latest marketing and tech news along with how-tos, hot tips, and interviews, and do some in-depth dives in our Coffee Break Marketing Series.
Pretty is More Profitable than Ugly
In an online environment heavily represented by templated websites and free to low-cost site builders, it’s easy to forget that consumers still like nice-looking graphics. Keeping that in mind when making decisions on who to hire to build your website, or whether to attempt it yourself or not, can directly affect user behaviors and customer conversions.
Simple SEO Tips for the Lazy and Impatient
There’s a long laundry list of things you can do to garner more visitors for your website. They can be time consuming AND it can take a while to see demonstrable results.
So, for the lazy and/or impatient among us, what’s a quick way to get a boost in traffic?
Valentine’s Day: A Day of Love, Laughter, and Marketing
It’s February 14th! Love is in the air, or at least it’s supposed to be, but it’s definitely in ads. Everywhere you look, there’s a new product or service promising to make your Valentine’s Day perfect. But where did this holiday of love come from, and why is it so heavily marketed
The Blight of Fake Reviews and Negative Review Extortion
Fake and misleading reviews on the internet are becoming a serious problem that affects both consumers and businesses. What can a business do to combat them?
ChatGPT, OpenAI, and Hunter S. Thompson
Is ChatGPT from OpenAI a trip worth taking? Bleeding Edge takes it for a trial spin to see how it handles a range of subject matter. Will it take our jobs?
Is the Internet the Same Thing as the World Wide Web?
Why is piloting an aircraft like marketing? You’re never actually headed directly toward your destination. It’s a process of constant testing and correction.
The Skinny on Personas
At Bleeding Edge we’ve been creating Personas for clients for years. They’re a tried-and-true way to gain a better understanding of your customers and target your marketing efforts more effectively. The process for creating them can be illuminating in and of itself but used properly, they can deliver ongoing value. They can be invaluable in creating marketing campaigns and ads, developing content, and can even help with training.
Inventors, Marketing, Cessna, and The Shore Shoe®
Why is piloting an aircraft like marketing? You’re never actually headed directly toward your destination. It’s a process of constant testing and correction.
Java and Log4Shell. What Do I Need to Know?
Log4j, a Java library for logging error messages in applications, has been in the news. The vulnerability is known as Log4Shell was first identified in Microsoft's Minecraft, with exploits cropping up on December 1st, but Log4j is ubiquitous. It's considered by many...
Hawks, Squirrels and Website Performance
Earlier this week I was working from home, enjoying lunch in the arbor behind my house rather than eating at my desk like I normally do, and I watched a couple of squirrels having a grand old time playing with each other in our oak trees. Unbeknownst to the frolicking...
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
– David Meerman Scott
This is where a firm like Bleeding Edge can be invaluable to your marketing efforts. Our years of experience in film and video telling stories, combined with many decades of cumulative experience in writing copy, enhanced with writers that are skilled in integrating all of these elements is a winning combination. Schedule a consultation today for a recommendation analysis or just to chat about your business’ goals and aspirations. We’re here to help!