Marketing and Technology Tips, News and How-Tos
VLOG – bleeding edge
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.”
-Seth Godin
We’re revamping the Bleeding Edge blog format to add more video in addition to written content. If pictures are worth a thousand words, then videos are worth, well, more than that.
In any case, whether written or video, we’ll be sharing the latest marketing and tech news along with how-tos, hot tips, and interviews, and do some in-depth dives in our Coffee Break Marketing Series.
Java and Log4Shell. What Do I Need to Know?
Log4j, a Java library for logging error messages in applications, has been in the news. The vulnerability is known as Log4Shell was first identified in Microsoft's Minecraft, with exploits cropping up on December 1st, but Log4j is ubiquitous. It's considered by many...
Hawks, Squirrels and Website Performance
Earlier this week I was working from home, enjoying lunch in the arbor behind my house rather than eating at my desk like I normally do, and I watched a couple of squirrels having a grand old time playing with each other in our oak trees. Unbeknownst to the frolicking...
Organic Search Tips – Put Your FAQs on Steroids with Video
Did you know that video gets more weight from Google over text, blogs, and still photos? If you are like most professionals you get asked the same 8-10 questions all the time when someone is thinking about doing business with you. Build SEO by putting your FAQS on steroids with video.
Talk Little. Be Brief. Be Witty.
Do a search for “How long should my marketing video be?” and you’ll get tons of results. Most will say that our attention spans are getting shorter and shorter and that when it comes to video, shorter is better. Are both of those assumptions really true? Are either? In this video by Bleeding Edge, a digital marketing company based in Atlanta, GA, we talk about what’s true and what’s not when it comes to video duration and how long viewers will pay attention. You may be surprised!
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
– David Meerman Scott
This is where a firm like Bleeding Edge can be invaluable to your marketing efforts. Our years of experience in film and video telling stories, combined with many decades of cumulative experience in writing copy, enhanced with writers that are skilled in integrating all of these elements is a winning combination. Schedule a consultation today for a recommendation analysis or just to chat about your business’ goals and aspirations. We’re here to help!