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Beware of Freebooting: The Dark Side of Online Sharing

Beware of Freebooting: The Dark Side of Online Sharing

by Rob Burgner | Jul 19, 2023 | Coffee Break Marketing, Content Creation, Search Engine Optimization (SEO), Social Media, Trademarks and Copyrights, Video Marketing

Attention, content creators and digital enthusiasts! Today, we want to shine a spotlight on a concerning form of online piracy known as “Freebooting.” What is it? Freebooting is a sneaky practice where YouTube videos are downloaded and re-uploaded on other...
Unveiling the Future of Visual Search: Google Lens and Marketing

Unveiling the Future of Visual Search: Google Lens and Marketing

by Rob Burgner | May 8, 2023 | Coffee Break Marketing, Search Engine Optimization (SEO), Video Marketing

In an era where visual content dominates the digital landscape, Google Lens has emerged as a powerful tool for visual search and discovery. Leveraging the advancements in artificial intelligence and machine learning, Google Lens enables users to explore the world...
Short Form Videos and Google Search

Short Form Videos and Google Search

by Rob Burgner | Apr 26, 2023 | Coffee Break Marketing, Search Engine Optimization (SEO), Video Marketing

The pandemic accelerated big jumps in the number of people watching reels and TikTok videos. Google’s Product Manager has shared that they are working on ways to display short videos in search results. Not unexpected, as online videos made up 82% of consumer internet...
Inventors, Marketing, Cessna, and The Shore Shoe®

Inventors, Marketing, Cessna, and The Shore Shoe®

by Rob Burgner | Aug 29, 2022 | Trademarks and Copyrights, Video Marketing

One of my favorite clients is a retired engineer that had developed physical problems from a lifetime of working and playing hard that caused balance and stability problems that made walking a struggle. He owned a family home on the Jersey Shore, but couldn’t play...
Organic Search Tips – Put Your FAQs on Steroids with Video

Organic Search Tips – Put Your FAQs on Steroids with Video

by Rob Burgner | Nov 3, 2021 | Video Marketing

Here’s How Video Gets You New Clients & Increases Engagement   Make Your Most Common, Annoying Questions Your Greatest Asset If you are like most professionals you get asked the same 8-10 questions all the time when someone is thinking about doing business with...
Talk Little. Be Brief. Be Witty.

Talk Little. Be Brief. Be Witty.

by Rob Burgner | Sep 13, 2020 | Coffee Break Marketing, Video Marketing

Do a search for “How long should my marketing video be?” and you’ll get tons of results. Most will say that our attention spans are getting shorter and shorter and that when it comes to video, shorter is better. Are both or those assumptions really...

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  • Strategies to Rank in AI-Powered Search Experiences: Preparing for the Future of SEO
  • Finding Your Voice: Should Your Company Blog Be Written in First or Third Person?

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    Inside the Future of Eviction Management: An Exclusive Interview with CsS Services, Inc.’s Richard George

    Inside the Future of Eviction Management: An Exclusive Interview with CsS Services, Inc.’s Richard George

    The eviction process is...

    read more
    A Complete Guide to Search Intent & AI: Winning the Search Game in 2025

    A Complete Guide to Search Intent & AI: Winning the Search Game in 2025

    The world of SEO has undergone...

    read more