I’m always stunned and amazed at how many businesses don’t take advantage of their Google Business Profile. (Formerly known as Google My Business.)It’s free and user-friendly, takes up a lot of real estate on a search results page, and allows businesses to...
Attention, content creators and digital enthusiasts! Today, we want to shine a spotlight on a concerning form of online piracy known as “Freebooting.” What is it? Freebooting is a sneaky practice where YouTube videos are downloaded and re-uploaded on other...
In an era where we converse with our digital companions and seek answers simply by speaking, voice search has taken center stage. As the world trades privacy for hands-free convenience and the charms of their voice-activated devices, optimizing websites for voice...
In an era where visual content dominates the digital landscape, Google Lens has emerged as a powerful tool for visual search and discovery. Leveraging the advancements in artificial intelligence and machine learning, Google Lens enables users to explore the world...
The pandemic accelerated big jumps in the number of people watching reels and TikTok videos. Google’s Product Manager has shared that they are working on ways to display short videos in search results. Not unexpected, as online videos made up 82% of consumer internet...
I have a business associate, a networking ninja I respect, that says there is no place for humor in networking. I know several marketers that steer clear of any humor in campaigns to avoid the risk. What if your joke falls flat? What if your humor comes across as...
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