The pandemic accelerated big jumps in the number of people watching reels and TikTok videos. Google’s Product Manager has shared that they are working on ways to display short videos in search results. Not unexpected, as online videos made up 82% of consumer internet...
Here at BETV we’ve been closely following the congressional hearings on the “Tik Tok Ban Bill.” Officially called the “Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT)” Act, it would give the federal...
I have a business associate, a networking ninja I respect, that says there is no place for humor in networking. I know several marketers that steer clear of any humor in campaigns to avoid the risk. What if your joke falls flat? What if your humor comes across as...
In an online environment heavily represented by templated websites and free to low-cost site builders, it’s easy to forget that consumers still like nice-looking graphics. Keep that in mind when making decisions on who to hire to build your website. or if you...
There’s a long laundry list of things you can do to garner more visitors for your website. They can be time-consuming AND it can take a while to see demonstrable results. So, for the lazy and/or impatient among us, what’s a quick way to get a boost in traffic?...
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